Strive Gaming CEO Max Meltzer asserts that the next phase of growth in the US gaming industry revolves around quality rather than speed.
Despite facing competition from industry giants and vertically integrated solutions, Strive Gaming, a North American-focused gaming platform provider, is determined to expand its customer base across the US and Canada.
Recent partnerships, such as powering PointsBet’s igaming offering in Canada, exemplify its ability to compete and succeed against formidable rivals.
Strive Gaming’s leadership team, featuring US betting pioneers Max Meltzer, Damian Xuereb, and Jamie Shea, brings extensive industry experience to the table.
Meltzer emphasizes that their platform is tailored to meet industry demands, boasting more B2C operational experience than any other player account management (PAM) system.
The company’s client base already includes prominent names like DraftKings, Betsson’s Betsafe, and Desert Diamond in Arizona.
The partnership with PointsBet further solidifies their list of high-profile partners, marking a significant milestone.
Strive’s specialization in North America sets it apart from competitors.
Meltzer emphasizes the increasing complexity of global regulatory landscapes, making outsourcing expertise a valuable proposition for companies.
Strive offers an edge with its integrated approach, providing an extensive network of sportsbooks, casino vendors, payment providers, KYC solutions, and geolocation services.
The company’s gaming platform offers a unique advantage in customer engagement and retention.
Its platform allows operators to track customers from a single back office, enabling smooth transitions between states with a single wallet.
Strive’s focus on data analytics and AI models aligns with the industry’s goal of using data to engage and promote responsible gaming.
While Strive aims for growth across various verticals, it recognizes the importance of the icasino segment.
Despite the lack of progress in 2023, Meltzer anticipates significant developments in 2024, particularly in New York.
Strive’s approach to expanding the gaming ecosystem aligns with North America’s differentiation strategy.
Operators are increasingly focused on providing a comprehensive gaming experience that goes beyond sports betting.
This approach involves incentivizing players through non-cash bonuses and combining various products and prizes to enhance player engagement.
Looking ahead, Strive Gaming has multiple undisclosed deals in the pipeline, further emphasizing its commitment to expanding its client base.
Meltzer and Strive are determined to prove that there is ample room for growth in the competitive gaming platform provider landscape, even as some operators consider taking tech solutions in-house.