Strive Gaming, led by President Damian Xuereb, may not have been a first mover in the US market, but it has gained valuable experience as the market approaches its sixth anniversary.
Established three years after the first bets were placed post-PASPA, Strive has closely observed what works and what doesn’t in the US betting landscape.
One of Strive’s key advantages is its understanding of the state-by-state nuances in each market, allowing it to build a product that not only caters to the current state of affairs but also anticipates future requirements as it expands into more states.
This forward-thinking approach positions Strive as a provider ready to adapt and thrive as the US market evolves.
The company’s focus is on developing a future-proofed offering that moves away from promotional activity and bonuses as primary drivers of customer acquisition and retention.
Instead, Strive aims to create a product that resonates with consumers, addressing challenges faced by competitors and operators in the market.
Crucially, Strive’s platform is purpose-built for the North American market, tailored to meet the unique regulatory demands, player journeys, and player experiences specific to the region.
While opportunities may emerge in other jurisdictions, Strive remains steadfast in its commitment to the North American player experience.
Strive’s diverse roster of partners, including local tribal operators and international competitors, demonstrates its dedication to helping operators of all sizes compete effectively in the market.
By offering tools for real-time bonusing, deep sportsbook integrations, cross-selling from different verticals, and unique promotions in partnership with local brands, Strive emphasizes the importance of differentiation and rewarding players strategically.
The company’s investment in evolving its product is evident, influenced by market experience and customer feedback.
As the market expands, Strive envisions a unified omnichannel experience, where operators can unlock hidden value and enhance player loyalty through consistent experiences across land-based and online channels.
With its unique asset, the Infinity Rules Engine, Strive is well-positioned to redefine the role of a PAM (Player Account Management) provider in the operator ecosystem.
Despite not being a first mover, Strive has proven that an optimized, North America-centric product can compete successfully in a rapidly evolving market.
As the company establishes itself further, it aims to lead the way in the next phase of growth in the US betting industry.