In the third quarter of 2023, SOFTSWISS, a renowned iGaming software provider, achieved a significant milestone by successfully transitioning a major operator with a player base exceeding one million to its cutting-edge platforms.
This ambitious project encompassed not only migrating players to the SOFTSWISS Casino Platform but also integrating them into the SOFTSWISS Sportsbook.
The transition, an intricate operation of paramount importance, was executed with remarkable finesse, concluding within a mere five hours.
This achievement can be attributed to the meticulous approach employed by the SOFTSWISS team, which took into account technical, business, and user considerations.
From a technical standpoint, the primary challenge revolved around the seamless transfer of an immense volume of data.
Remarkably, the SOFTSWISS Casino Platform team adeptly migrated around a hundred terabytes of data without any losses, safeguarding its integrity and security.
Rigorous testing at each stage ensured minimal downtime during the transition.
Vitali Matsukevich, COO at SOFTSWISS, remarked on the technical challenges: “Another technical challenge we were dealing with was a high customer load.
Launching a new project, traffic comes to the casino gradually, but during migration, a large number of players access the site simultaneously.
Thanks to the preparation quality, the launch also went smoothly.”
Considering the player experience aspect, the key objective was to enhance the gaming experience throughout the migration process.
The SOFTSWISS team executed flawlessly, maintaining player passwords and bolstering support during the initial days following the transition.
Vitali Matsukevich added, “Support specialists collected feedback from players to create a list of improvements that would be implemented promptly.”
Addressing the business aspect, various challenges emerged, including efficiently transferring content without adversely affecting Google search rankings.
This aspect significantly influences traffic generation.
The SOFTSWISS Casino Platform Content Management System (CMS) facilitated the migration of thousands of pages seamlessly, maintaining the existing search engine optimization strategy.
This ensured a smooth transition to the new platform without any loss in traffic.
Vitali Matsukevich emphasized the company’s commitment to delivering top-tier service and a superior gaming experience.
He stated, “From a business perspective, migrating existing projects to our platform enhances their stability and performance, ultimately resulting in improved player satisfaction and increased revenue opportunities.”
SOFTSWISS’ recent acquisition of GLI-19 and GLI-33 certifications further demonstrates the company’s dedication to compliance and security.
These certifications bolster the SOFTSWISS Turnkey solution, enabling operators to swiftly enter regulated markets by meeting stringent standards set by various regulatory bodies.