RubyPlay, a pioneering B2B iGaming development studio, is strengthening its presence in the Italian market through a strategic partnership with Microgame, a prominent iGaming company.
This collaboration marks a significant step in RubyPlay’s expansion efforts, focusing on regulated markets worldwide, with Italy emerging as a key target market.
Under this agreement, a range of player-favorite titles from RubyPlay will now be accessible to Microgame’s extensive customer base.
Among these titles is the acclaimed Immortal Ways Buffalo, a flagship slot game celebrated for its cutting-edge graphics, dynamic gameplay, and diverse gaming options, which has consistently delivered outstanding performance.
Microgame boasts a leading position in the Italian online gaming sector, overseeing more than 50 licensed operators.
The integration of RubyPlay’s games into Microgame’s portfolio is expected to enhance the content offerings for their customers, providing an enriched gaming experience.
Dr. Eyal Loz, Chief Product Officer at RubyPlay, expressed excitement about this partnership and the company’s performance in Italy, stating, “We’ve recently seen unprecedented performance in Italy, one of our key markets for expansion, so we’re thrilled to be partnering with Microgame to deliver our games to even more players in the country.
With such an expansive customer base and wide-spanning operator reach, we’re confident that this deal will be a successful one.
We thank Microgame for a swift and smooth integration process and look forward to working together.”
Marco Benendo, General Director at Microgame, also shared his thoughts on this collaboration, emphasizing Microgame’s commitment to innovation in their casino offerings, “We at Microgame uphold a constant commitment to innovating our casino offer by proposing ‘up-to-date’ products with modern market trends, for game mechanics and user experience.
The integration of RubyPlay’s games into our portfolio will help consolidate our leadership position in the market, offering players a wide range of high-quality entertainment options.”
In summary, RubyPlay’s partnership with Microgame signifies an important development in their efforts to expand within the Italian iGaming market.
The inclusion of RubyPlay’s popular games within Microgame’s offerings is expected to enhance the gaming experience for players and solidify Microgame’s position as a leader in the Italian online gaming industry.
This collaboration reflects RubyPlay’s commitment to growth and expansion in regulated markets across the globe.