Relax Gaming, a prominent iGaming content provider, is poised to make its highly-anticipated debut in the United States after successfully securing a vendor transactional waiver for New Jersey.
This pivotal move marks a significant milestone in Relax Gaming’s North American expansion strategy, building on its successful entry into the Ontario, Canada market in 2022.
Operating under the name RLX Gaming in the United States, Relax Gaming will collaborate with BetMGM for its grand entrance into the American iGaming scene.
This exciting partnership will bring Relax Gaming’s extensive array of slot games to the New Jersey market for the first time, offering titles like “The Great Pigsby” and “Epic Joker” to BetMGM’s discerning customer base.
Simon Hammon, the CEO of Relax Gaming and RLX Gaming, expressed his enthusiasm, stating, “Launching in New Jersey is a landmark moment for our company.
We have enjoyed many successful launches across a number of key regulated markets in the past few years.
This one is no doubt one of the biggest to date. BetMGM’s ethos perfectly aligns with our vision, and we expect our partnership to truly flourish.”
Oliver Bartlett, Vice-President of Gaming Product & Content at BetMGM, echoed the sentiment, saying, “BetMGM welcomes Relax Gaming/RLX Gaming into the US iGaming market.
We are honored to be the first operator in the states to bring their diverse and engaging portfolio of games to our award-winning online casino.”
Relax Gaming has been making waves in the iGaming industry, garnering multiple industry awards in 2023.
Their Dream Drop Jackpots, introduced in May 2022, have already turned 11 players into millionaires, marking a spectacular achievement within just one year.
Additionally, Relax Gaming’s Money Train slot series has gained industry recognition as one of the most iconic groups of slots introduced in recent years.
Their latest installment, Money Train 4, was launched in September 2023.
In 2022, in an interview with iGB, Simon Hammon shared his belief in the provider’s potential for success in North America.
He emphasized that Relax Gaming’s challenger mindset, which fueled their expansion in Europe, would be instrumental in their approach to the North American market, emphasizing the need to explain their uniqueness and superiority in this new and exciting market.
With their successful track record and innovative game offerings, Relax Gaming is set to make a lasting impression as they embark on their journey into the thriving United States iGaming landscape.