Play’n GO, the renowned online casino game provider, is set to broaden its reach in Italy through an exciting partnership with William Hill.
This collaboration will grant Italian players access to Play’n GO’s entire catalog of thrilling online casino games, encompassing popular titles like Book of Dead, Rise of Olympus, and Reactoonz.
The agreement signifies a strong commitment to the Italian market from both Play’n GO and William Hill.
This partnership builds upon an already well-established relationship between the two companies, as they have joined forces in various markets in the past.
Earlier this year, they successfully introduced Book of Dead to William Hill’s fixed-odds betting terminals throughout the UK.
Valerio Micchio, the head of commercial at William Hill in Italy, expressed confidence in Play’n GO as a “natural partner” for expansion.
He noted that their existing relationship bodes well for further success in Italy, emphasizing their shared dedication to offering a safe and thrilling gaming experience to players.
Michele Stefanelli, Play’n GO’s sales leader for LatAm and Southern Europe, emphasized the importance of the Italian market for the supplier.
Although the specific duration of the partnership was not disclosed, Stefanelli conveyed Play’n GO’s anticipation for many years of success alongside William Hill in Italy.
He stated, “We’re committed to providing Italian players with the best online casino experience possible, and this partnership with William Hill is another significant step in that direction.”
Furthermore, Stefanelli expressed confidence that Italian players at William Hill will embrace the opportunity to engage with Play’n GO’s captivating content.
Play’n GO’s chief commercial officer, Magnus Olsson, recently outlined the provider’s expansion plans, including a focus on the United States.
Play’n GO has already established a presence in several U.S. states, including Michigan, New Jersey, and West Virginia, showcasing the company’s commitment to global growth and innovation in the online gaming industry.