Kambi Group has secured a multi-year online sportsbook partnership with Pickwin, one of Mexico’s fastest-growing sports betting operators.
The agreement marks a significant shift for Pickwin, which will move away from its existing third-party sportsbook provider.
Instead, the operator will adopt Kambi’s Turnkey Sportsbook, a full end-to-end solution used by licensed operators globally.
The deal reflects the rapid expansion of Mexico’s regulated sports wagering market and the growing demand for scalable, premium technology.
As competition intensifies, operators are increasingly seeking partners capable of delivering reliability, innovation, and localized performance.
By selecting Kambi, Pickwin aligns itself with a supplier known for advanced trading capabilities and data-driven analytics.
The partnership is expected to strengthen Pickwin’s market position as it continues to expand its presence across Mexico.
Transition to a Full Turnkey Sportsbook Platform
Under the agreement, Pickwin will gain access to Kambi’s complete sportsbook ecosystem.
This includes the supplier’s widely used Bet Builder product, which allows customers to create customized wagers within a single event.
The move underlines Pickwin’s intention to deliver a more engaging and tailored betting experience to Mexican players.
Kambi’s solution also connects Pickwin to its SGA network, which pools data from billions of bets placed annually.
This shared liquidity and insight are designed to support sharper pricing decisions and stronger risk management processes.
Access to collective market intelligence is expected to improve long-term margins and operational sustainability.
The new sportsbook platform is scheduled to launch in the near term.
Once live, it is expected to further reinforce Kambi’s footprint within Mexico’s regulated betting landscape.
Leadership Views on the Strategic Collaboration
Kambi Group CEO Werner Becher described the partnership as a natural fit for both companies.
“We are excited to partner with Pickwin and support their vision in delivering world-class sports betting experiences throughout Mexico. Our proven track record in Latin America, combined with our deep understanding of regulatory frameworks, makes this the ideal partnership to support sustainable growth”, he said.
From Pickwin’s side, the agreement represents a major milestone in the company’s growth journey.
Co-founder and CEO Diego Sanchez highlighted the importance of investing in premium technology.
“Partnering with Kambi marks a pivotal moment for Pickwin as we continue our rapid growth in Mexico’s thriving sports betting market. Kambi’s reputation in the region gives us the confidence to deliver a premium experience to our players, and we are excited about the opportunities this collaboration will present”, he said.
Both executives emphasized that the deal goes beyond a technical upgrade.
They framed it as a long-term strategic investment focused on quality, trust, and scalability.
Kambi’s Expanding Global Presence
Kambi Group PLC operates as a leading B2B sportsbook supplier to licensed gaming operators worldwide.
Its portfolio includes Turnkey Sportsbook Services, Odds Feed+, Managed Trading Services, Bet Builder, esports solutions, and front-end technology.
The group also owns specialist subsidiaries such as Abios, Shape Games, and the AI-driven trading unit Tzeract.
Kambi’s client roster features major international brands across Europe, the Americas, and other regulated markets.
With more than 1,000 employees across multiple continents, the company maintains a strong operational footprint.
The Pickwin partnership adds further momentum to Kambi’s Latin American expansion strategy.
It also reinforces the company’s focus on responsible growth within regulated sportsbook markets.