Google Ads has recently updated its gambling and games policy in the United States, specifically pertaining to Delaware.
Starting from January 4th, the platform will now permit and run advertisements for sports betting, but with certain conditions.
Eligible advertisers looking to promote sports betting in Delaware must undergo an accreditation process.
To obtain this certification, advertisers must adhere to Google’s policies and meet country-specific requirements.
For privately-licensed operators operating in countries where Google permits online gambling content, the first step is to fill out the online gambling application form available in the Google Ads Help Center.
Providing all requested information accurately is crucial to avoid any delays in the certification process.
For state-run entities in countries where Google only allows advertisements from such entities, a different form should be used.
When filling out this form, advertisers should explicitly mention that they are requesting certification to advertise as a state-run gambling entity.
Additionally, they should provide their website URL.
If no campaign or ad group has been set up yet, the “Campaign name and Ad group name” fields can be marked as N/A.
Social casino game operators also have their own application process.
They should utilize a specific form to submit their website URL or app, Google Ads customer ID, and specify the country group they intend to target.
It’s important to note that a separate application form must be submitted for each country an advertiser wishes to target.
This update is significant for advertisers in Delaware as it opens up opportunities for those in the sports betting industry to reach their target audience through Google Ads.
However, it also emphasizes the importance of compliance with Google’s policies and country-specific requirements.
In conclusion, Google Ads has revised its gambling and games policy for the United States, allowing sports betting advertisements from state-approved entities in Delaware.
Advertisers seeking to leverage this opportunity must follow the outlined certification process while ensuring compliance with Google’s policies.
This change reflects the evolving landscape of online advertising and the increasing acceptance of sports betting within the United States.