Golden Matrix Group, a prominent player in the realms of social gaming, esports, and white label solutions, has teamed up with Amelco to forge a sportsbook catering to the Indian market.
Although the sports betting operator’s official name remains undisclosed, it is already anticipated to be a substantial player within the industry.
Both parties view this collaboration as the genesis of a enduring partnership, with a plethora of prospective projects aimed at the Asian market in the pipeline.
The launch of this sportsbook is meticulously timed to coincide with the commencement of the eagerly awaited Indian Premier League (IPL) cricket season.
Brian Goodman, the CEO of Golden Matrix, articulated the magnitude of this venture, remarking, “This is a significant opportunity for the company, enabling us to enter one of the world’s largest markets with a new and compelling sportsbook product.”
Cricket, deeply ingrained in Indian culture and boasting a fan base of 2-3 billion enthusiasts spanning India, the UK, Pakistan, Asia, Sri Lanka, Zimbabwe, the West Indies, Australia, New Zealand, and Africa, provides an ideal focal point for this endeavor.
While this undertaking is poised to elevate Golden Matrix’s standing within the Asian igaming sector, it will also serve as a springboard for the brand’s expansion into several US markets.
Goodman emphasized, “Since we began our collaboration and distribution agreement with Amelco, we have seen significant interest from both current and prospective clients in adopting this dynamic sportsbook engine with associated managed trading services.”
The new sportsbook offering, seamlessly integrated into Golden Matrix’s GM-X industry-leading B2B technology platform, is now poised for deployment across multiple gaming operators on a global scale.
This strategic alliance not only promises to make waves in the Indian market but also signifies Golden Matrix’s burgeoning presence on the international stage, reaffirming its commitment to delivering innovative gaming solutions to a diverse and expansive audience.