Genius Sports and the Chinese Taipei Football Association (CTFA) have forged a dynamic four-year partnership aimed at enhancing the overall football experience in Taiwan.
The collaboration encompasses a spectrum of the CTFA’s flagship competitions, comprising the Taiwan Football Premier League, the Taiwan Mulan Football League, and the Second Division Taiwan Football League.
Under this strategic alliance, Genius Sports commits to lending its expertise in data analytics and cutting-edge technology to elevate fan engagement to new heights.
This entails delivering data insights to empower the CTFA and revitalize the fan experience.
Furthermore, Genius Sports will facilitate the monetization of sports data for the CTFA and actively promote their streaming content.
Jagdish Singh, the Head of Customer Success, APAC at Genius, expressed pride in the partnership, emphasizing, “Our technology will be central to their strategy to drive new revenues, engage fans, and protect their competitions.”
This collaboration marks a significant milestone for the CTFA as they seek to modernize their domestic leagues and uphold the highest standards of sports integrity.
Genius Sports goes the extra mile by also extending its integrity services to the CTFA, reinforcing the commitment to a fair and clean sporting environment.
Additionally, the partnership includes access to the FIFA Competition Management System, which will streamline competition logistics and management for the CTFA.
Liang-Chen Chen, Deputy General-Secretary of the CTFA, conveyed their enthusiasm about the partnership: “We are happy to enter a four-year agreement with Genius Sports.
This is a giant step for us in modernizing our domestic leagues and maintaining our sports integrity.”
The collaboration with Genius Sports will undoubtedly facilitate the delivery of higher-quality content to football enthusiasts and fans across Taiwan.
In summary, the four-year partnership between Genius Sports and the Chinese Taipei Football Association marks a pivotal moment in the evolution of football in Taiwan.
With data-driven insights, technological innovations, integrity services, and enhanced competition management, this collaboration promises to transform the football landscape in Taiwan, enriching the experience for fans, and securing the integrity of the sport.