Enteractive, a company that thrives in the sports entertainment and gaming sectors, recently secured a strategic investment from Bettor Capital, though the financial specifics were not disclosed.
Enteractive is recognized for its super affiliate business model, which it enhances through various platforms that engage viewers and generate revenue.
The investment by Bettor Capital is described as a limited/non-controlling stake.
Enteractive plans to leverage these new funds to further its growth in the U.S. market and to support its global strategies in online sports betting and casino operations.
Mikael Hansson, CEO of Enteractive, expressed his enthusiasm about the partnership, stating, “We’ve built a strong relationship with the Bettor Capital team.
“We believe that they will bring significant value alongside our existing investors.”
He praised Bettor Capital’s deep industry knowledge and its potential to boost Enteractive’s expansion plans.
Bettor Capital, which focuses on the real-money igaming market, sees significant potential in Enteractive.
According to Dave VanEgmond, Bettor Capital’s managing partner, as the online gambling market in the U.S. matures, there is a shifting focus towards player retention and reactivation.
He highlighted the efficacy of Enteractive’s proprietary software, which facilitates genuine one-to-one interactions with players, delivering tangible ROI by re-engaging those considered to have churned.
He stressed that the responsible gambling approach embedded in Enteractive’s model represents a win-win for the industry.
VanEgmond also noted Enteractive’s establishment of a global blue-chip customer base and a market leadership position, which sets the stage for continued expansion, especially in lucrative and rapidly growing markets like North America.
Bettor Capital’s historical investments include a lead role in a €5.0 million funding round for BeyondPlay, a B2B startup that develops engagement software for online gaming operators, in April 2023.
BeyondPlay was later acquired by FanDuel in February 2024 for an amount close to €20.0m, after LeoVegas sold its 25% stake in BeyondPlay to Bettor Capital for €1.9m the previous year.