In a recent LinkedIn post, Cymerman confirmed his appointment to two significant roles within the gaming and entertainment industry.
Cymerman is set to take on a senior position at Entain CEE, a move that comes after his tenure as the head of corporate development for the regional division.
Notably, he also held the positions of business development manager and commercial manager at Entain in the past.
Prior to his association with Entain, Cymerman served as a sales executive at IMG Media and spent a substantial part of his career in similar roles over a span of 20 months with Decade Sports.
Excitingly, Cymerman shared, “It’s been a busy and exciting start to the year, and I’m pumped to announce double news. Can’t wait to keep the momentum going with STS and SuperSport team.”
This development follows Entain’s strategic acquisition of STS in August 2023. STS has seamlessly integrated into the Entain family after a landmark deal valued at £750 million (€879 million/$955 million) was reached in June of the same year, culminating in the completion of the acquisition a few months later in August.
Under the leadership of Radim Haluza, who assumed the role of chief executive at STS, the company has been making waves in the industry.
Haluza concurrently serves as the CEO of Entain CEE. Meanwhile, Mateusz Juroszek, the long-serving chief executive of STS, transitioned into the position of chairman of the supervisory board.
Entain CEE, a division established in 2022 with the primary objective of making strategic acquisitions across Central and Eastern Europe, currently holds a 75% stake in Entain CEE, with the remaining 25% stake being held by Emma Capital.
Notably, STS marked Entain’s second significant foray into the CEE market within a 12-month period. In August 2022, Entain acquired a 75% stake in the Croatian market leader SuperSport for €690 million.
At the time of the acquisition, Entain made it clear that this was just the beginning of their expansion in the CEE region.
Cymerman, speaking to iGB in August, emphasized that the acquisition of STS was merely the first step in a series of strategic moves for Entain CEE, hinting at the company’s ambitious plans for the future in this dynamic and rapidly growing market.