Bragg Gaming Group (NASDAQ: BRAG, TSX: BRAG) has just announced a significant expansion of its content distribution network in Italy through a partnership with Lottomatica Group S.p.A. (BIT: LTMC), one of the top online casino operators in Europe’s second-largest regulated online casino market.
This strategic agreement marks a pivotal moment for Bragg, as it brings its exceptional Italian casino content portfolio to a broader Italian audience.
Included in Bragg’s Italian content portfolio are localized versions of proprietary games, such as Fairy Dust by Atomic Slot Lab and Sea of Plenty by Indigo Magic.
Additionally, the agreement encompasses multiple locally-certified titles from Bragg’s exclusive Powered by Bragg casino games collection.
This collaboration allows these exciting games to reach the Italian market for the first time.
Lottomatica holds a dominant position in Italy’s online casino industry, boasting a substantial 21% market share. H2 Gambling Capital anticipates a 15% growth in online casino revenues in Italy this year, reaching an estimated US$2.7 billion.
Karl Grech, Head of Business Development at Bragg, expressed his enthusiasm for the partnership, stating, “Going live with Lottomatica in Italy represents another proof point of the success we are achieving with this strategy.”
He further emphasized the positive reception of their games in Italy, with over 45 premium casino games already localized and certified for the territory.
Alessandro Rainaldi, i-Gaming Senior Manager at Lottomatica, echoed the excitement, explaining, “The Bragg portfolio includes several studios under a single agreement, bringing a new diversity and even more choice to our casino offering.”
Rainaldi highlighted their commitment to delivering the best in casino entertainment to their players.
Bragg Gaming Group is renowned for its role as a content-driven iGaming technology provider.
Their proprietary content portfolio features titles from in-house brands like Wild Streak Gaming, Spin Games, Atomic Slot Lab, Indigo Magic, and Oryx Gaming.
Additionally, they offer exclusive titles from carefully selected studio partners, all powered by their Bragg remote games server (Bragg RGS) technology.
This strategic expansion into Italy strengthens Bragg’s position as a leader in the global iGaming market.
With its modern Player Account Management platform (Bragg PAM) and robust content delivery via the Bragg Hub, Bragg continues to make waves in multiple regulated iCasino markets worldwide, including the United States, Canada, the United Kingdom, Italy, the Netherlands, Germany, Sweden, Spain, Malta, and Colombia.
This latest partnership with Lottomatica sets the stage for a promising and prosperous future for both companies.