Betr, a prominent player in the online gaming industry, has recently inked deals that are set to significantly expand its presence in the United States.
These strategic agreements cover Pennsylvania, Colorado, and Kentucky, representing substantial growth opportunities for the company.
In Pennsylvania, Betr has solidified a partnership with the Cordish Gaming Group, an arm of The Cordish Companies renowned for its resort and gaming operations across several states.
Pending regulatory approvals, Betr will introduce its Betr Casino product to Pennsylvania players. Rob Norton, President of Cordish Gaming Group, expressed excitement about this collaboration, emphasizing how Betr Casino would enhance the gaming options available to Pennsylvania enthusiasts.
Furthermore, Betr has secured a market access agreement in Pennsylvania, allowing it to broaden its online casino portfolio.
This development complements Cordish Gaming Group’s existing Live! Casino properties.
Moving westward, Betr has entered into an online sportsbook agreement in Colorado with Boulter Developments.
This partnership also involves an equity stake taken by Boulter Developments in Betr, subject to approval from the Colorado Division of Gaming.
Steve Boulter of Boulter Developments lauded Betr’s innovative approach and rapid growth, making it a compelling choice for collaboration.
In Kentucky, Betr’s online sportsbook deal comes through the Eastern Band of Cherokee Indians, further strengthening their relationship as the Eastern Band of Cherokee Indians increases its equity stake in Betr.
Scott Barber, CEO of EBCI Holdings, the gaming entity of the Eastern Band of Cherokee Indians, praised Betr’s innovative products, user-friendly app, and unique marketing strategies, seeing it as a perfect fit for the sports-loving state.
Notably, Betr has decided not to renew its temporary sports wagering license in Massachusetts, choosing instead to focus its resources on states with a combined population of 23 million, compared to Massachusetts’ seven million.
By the end of 2024, Betr aims to launch its sportsbook in Pennsylvania, Ohio, Virginia, Indiana, Maryland, Colorado, and Kentucky. Additionally, they plan to introduce Betr Casino in Pennsylvania.
Joey Levy, co-founder and CEO of Betr, expressed optimism about the company’s future, highlighting their plans to expand and enhance their four distinct business units: Betr Fantasy, Betr Sportsbook, Betr Casino, and Betr Media.
Founded in August 2022, Betr has rapidly made strides in the industry, with significant funding and pioneering initiatives like a micro-betting app and a ban on gambling on credit in the U.S. market.