BetGames, a leading games provider, has expanded its bespoke game portfolio by launching a branded version of its popular game, Skyward, exclusively for Betway, a major global online betting and gaming operator in Africa.
This strategic move underscores BetGames’ commitment to tailoring unique gaming experiences for tier-one operators.
Skyward, a thrilling plane-themed crash game, has already garnered a significant following since its network launch.
The custom version created for Betway in one of its key African markets is designed to cater to regions with developing tech infrastructures.
It has been meticulously optimized to ensure a lightweight and stable operation, addressing the preferences of markets that prioritize low data consumption.
Skyward, BetGames’ first crash game, combines an exciting gameplay experience with convenient auto-betting and cash-out features.
It delivers a high-energy adventure with visually striking design elements and captivating animations that enhance player engagement.
Notably, the game is presented with Betway’s signature branding, creating a sense of familiarity and comfort for its players.
James Everett, VP Sales Africa at BetGames, expressed his excitement about the launch, stating, “The launch of Skyward has heralded a further exciting step in the evolution of our content portfolio.
Using it as the base for our latest bespoke project for Betway has really strengthened the fantastic relationship we enjoy with one of the industry’s biggest names.
Our continued dedication to meeting the needs of local players and understanding our markets has seen us grow our partnership with Betway, and we’re proud that it continues to choose us to provide the best, tailored experiences for its players.”
Hailee Cook, Product Manager (Casino & Verticals) for Betway Africa, also shared her enthusiasm for the collaboration, saying, “We’ve engaged BetGames to develop a number of bespoke projects for us, and again, we’re delighted with the results.
Having the latest games presented within our familiar environment and feel is important to our loyal players, and Skyward hits that mark again.
We strive to bring our customers the finest and most innovative gaming content, and our alliance with BetGames continues to deliver that.”
In summary, BetGames’ creation of a branded version of Skyward exclusively for Betway in Africa reflects the company’s commitment to providing tailored gaming experiences for its partners and their players, strengthening its position as a leading games provider in the industry.