On February 1st, Allwyn officially assumed control of the National Lottery, marking the commencement of the fourth licensing period.
This transition was meticulously planned, with Scientific Games collaborating closely with Allwyn to ensure a seamless handover of responsibilities.
Scientific Games has outlined its strategic priorities, focusing on fostering responsible growth and minimizing the environmental footprint of the National Lottery.
One of the significant steps in this direction is the establishment of a state-of-the-art scratchcard logistics facility in Warrington, UK.
This facility features SciTrak, a cutting-edge technology from Scientific Games, designed for the efficient ordering and sorting of scratchcards.
This initiative represents just the beginning of the planned deliverables within the partnership with Allwyn.
Another key aspect of their collaboration is the conversion of the National Lottery’s technology to Scientific Games’ ‘Symphony’ enterprise gaming system, encompassing over 40,000 retail terminals.
Additionally, Scientific Games is set to introduce a new digital platform and a variety of instant win games.
These exciting offerings are being developed through SG Studios and partner studios worldwide, facilitated by the SG Content Hub and Partner Programme.
Michael Conforti, President of International and Strategic Accounts at Scientific Games, expressed his admiration for Allwyn’s vision to enhance the National Lottery’s growth and benefit National Lottery-funded projects.
He highlighted the long-awaited collaboration between the two entities and their capability to navigate challenges, emphasizing their commitment to sustainable and responsible growth across various channels.
Allwyn UK CEO, Andria Vidler, echoed this sentiment by outlining their ambition for the National Lottery.
She emphasized their commitment to expanding the game portfolio, attracting a broader player base, increasing entertainment value, creating more winners, and raising additional funds for National Lottery-supported initiatives.
Vidler emphasized that this vision is underpinned by substantial investments in technology and operations to ensure the long-term sustainability of the National Lottery.
In conjunction with Allwyn’s takeover, the Gambling Commission revealed additional details regarding the fourth license.
Notably, they introduced an Incentive Mechanism, ensuring that all National Lottery products contribute equally to “Returns to Good Causes.”
Furthermore, Allwyn’s profits will only rise if returns to good causes increase.
This strategic approach aims to channel more funds to charitable causes while maintaining a safe gaming environment.
In sum, Allwyn’s assumption of control over the National Lottery signals an exciting new era for the lottery, with responsible growth, enhanced technology, and a commitment to supporting worthy causes at its core.
The collaboration between Allwyn and Scientific Games promises to bring about positive changes for the National Lottery, its retailers, players, and beneficiaries.