Affilka by SOFTSWISS, an innovative affiliate marketing management solution, has reason to celebrate as the results of its recent customer satisfaction survey, conducted by the world-renowned marketing data and analytics agency Kantar in October 2023, have been unveiled.
With an impressive 91% satisfaction rate, Affilka has proven its excellence in the highly competitive world of affiliate marketing management.
The survey focused on critical aspects such as overall satisfaction, functional and emotional characteristics, and account manager satisfaction.
When it comes to selecting an affiliate marketing management platform, the survey results revealed that Affilka’s clients highly value certain key functional characteristics.
Nearly half, or 49% of respondents, expressed their likelihood to recommend Affilka due to its ability to meet all their business needs.
Regarding overall satisfaction, 42% of respondents gave the platform the highest rating, signifying complete satisfaction with its performance.
The remaining respondents, while content, reported minor issues.
The platform received an average overall satisfaction score of 8.1 out of 10.
Affilka differentiates itself from competitors with its exceptional functional characteristics.
It excels in efficient business communication, ensures swift resolution of operational issues through dedicated account managers, and offers robust functionality tailored to essential business requirements.
Anastasia Borovaya, Head of Affilka by SOFTSWISS, expressed her delight with the positive evaluation and emphasized the importance of using survey insights to guide ongoing improvements in their products and services.
She stated, “This invaluable feedback serves as a cornerstone in our unwavering dedication to constant improvement.”
The survey also delved into the emotional characteristics that influence platform choice.
Affilka stood out with its attributes, including trustworthiness, reliability, and user-friendliness, all contributing to its appeal among clients.
Account manager satisfaction emerged as a highlight, with a remarkable score of 9.1 out of 10, and 58% of respondents giving their account managers a perfect 10.
Notably, 97% of clients expressed satisfaction with Affilka’s account managers.
The high rating is a testament to the competence, responsiveness, and accessibility displayed by these managers, which have earned them the highest levels of client satisfaction.
Additionally, around 44% of respondents engage with their account managers 2–3 times a week, highlighting the consistently high level of support provided by Affilka’s team.
In sum, the survey feedback underscores that Affilka’s service fully meets the needs of its clients, with one client praising, “Account managers exert consistent effort on a daily basis.
They are constantly making SOFTSWISS look like the best company in the industry.”
In conclusion, Affilka’s impressive satisfaction rates and commitment to continuous improvement make it a top choice in the competitive affiliate marketing management landscape.