The Kansas City Chiefs triumphed over the San Francisco 49ers with a score of 25-22, securing their second consecutive Super Bowl victory.
The exhilarating game unfolded at Nevada’s Allegiant Stadium, while GeoComply diligently conducted checks on betting activities throughout the entire weekend.
These checks were carried out in US states where sports betting is permitted, as well as in the unincorporated territory of Puerto Rico.
Notably absent from this list was Florida, where the Seminole tribe introduced online betting through Hard Rock Bet back in November of the preceding year.
GeoComply hailed the surge in geolocation checks as a positive development for legal betting in the US, asserting that it underscores a shift towards a regulated, taxed, and secure betting environment.
According to GeoComply’s findings, there was a remarkable increase in pre-game activity, with a peak of 14.75 thousand transactions per second recorded in the moments leading up to kick-off, nearly double the previous year’s peak.
Furthermore, GeoComply reported a 15% rise in active accounts, totaling 8.5 million across the 28 legal US markets.
Over 1.7 million new users signed up for legal online betting accounts in the fortnight preceding Super Bowl LVIII.
Reflecting on the entire 2023-24 NFL season, GeoComply disclosed that its customers had created over 13.7 million new accounts, marking a 28% increase compared to the previous campaign.
GeoComply’s co-founder and CEO, Anna Sainsbury, expressed pride in contributing to the growth of a regulated industry that prioritises accountability, security, and player protection.
She highlighted the significance of compliance in driving their mission to assist customers in expanding their businesses responsibly.
As more data regarding betting volumes from Super Bowl LVIII emerges in the following weeks, the American Gaming Association (AGA) anticipates record-breaking activity for the event.
The AGA projected that Americans would wager a staggering $23.10bn (£18.30bn/€21.44bn) on the Super Bowl, based on a survey of 2,204 adults.
A record-breaking 67.8 million individuals were expected to partake in betting activities, marking a 35.0% increase from Super Bowl LVII.
Of these participants, 42.7 million were anticipated to engage in online betting, at retail sportsbooks, or with bookmakers.
Prior to kick-off, Buck Wargo penned a special article for iGB, exploring the potential impact of hosting the Super Bowl on Las Vegas.