Strive Gaming, a dedicated gaming platform provider focusing solely on the North American market, is making bold moves to expand its customer base across the United States and Canada.
In a competitive landscape with industry giants and vertically integrated propositions on the rise, Strive is showing that it can compete and succeed, as evidenced by its recent partnership with PointsBet to power their igaming offering in Canada.
Strive may be seen as an industry newcomer, but its leadership team boasts a wealth of experience.
CEO Max Meltzer and President/CCO Damian Xuereb previously spearheaded numerous deals following the repeal of PASPA during their time at Kambi.
CMO Jamie Shea played a key role in launching New Jersey’s first mobile sportsbook at DraftKings.
Meltzer emphasizes that Strive’s platform is designed with their industry experience in mind.
They prioritize rapid deployment, a configurable solution, and the ability to cater to customers across different states, all from a single office.
Their growing client base already includes prestigious names like DraftKings, Betsson’s Betsafe, Desert Diamond in Arizona, and now PointsBet, which solidifies their presence in the market.
Strive’s focus on North America is a key advantage. Meltzer believes that a vertically integrated approach may not necessarily be the winning strategy in the long term.
Instead, he emphasizes the importance of providing a product that drives long-term value and customer retention.
Strive offers an edge with its integrated platform, which includes partnerships with numerous sportsbooks, casino vendors, payment providers, KYC solutions, and geolocation services.
Their platform is tailored for operators to track customers seamlessly across states with a single wallet, using an automation engine to enhance customer engagement and data analytics to build AI models for responsible gaming.
While Strive is targeting growth in all verticals, their focus on icasino has gained traction with deals like Golden Nugget Online Gaming and PointsBet.
Despite the lack of significant progress in 2023 regarding online casino legislation, Meltzer remains optimistic about 2024, predicting a significant year for sports and icasino approvals, particularly in New York.
Meltzer also believes in creating a gaming ecosystem around sports betting, similar to the approaches of DraftKings and Fanatics.
This approach involves incentivizing players with non-cash bonuses and dynamic rewards, which Strive’s platform is designed to support.
As Strive’s client base continues to grow, Meltzer reveals that multiple deals have already been signed, including partnerships with tribal operators, clients launching new brands, and other major operators.
Strive Gaming aims to prove that there is room for innovation and growth in the competitive gaming platform provider market, especially within the North American landscape.