Game show formats have evolved beyond traditional television shows, expanding into various platforms such as apps, radio, and gaming consoles.
The gambling industry swiftly embraced this trend, with online casino games incorporating game show elements, leading to a surge in popularity since 2017.
The demand for these formats has continued to grow among both operators and players.
While traditional live casino games still generate the majority of revenue, the game show vertical has experienced the most significant year-on-year percentage change.
Authentic Gaming, a live casino supplier, recognized the gap in the market for a live dealer game that could embrace the game show format, leading to the creation of Rainbow Riches.
In 2021, Authentic Gaming was acquired by Light & Wonder, enabling them to leverage Light & Wonder’s intellectual property.
This partnership allowed them to amass the largest side-bet library of blackjack and baccarat games in the live casino sector.
Their success in Europe and North America paved the way for their latest innovation, Rainbow Riches LIVE, set to captivate both traditional players and those seeking a unique gaming experience in 2023.
Rainbow Riches LIVE offers multiple ways to win in each 45-second game round, appealing to a wide player base.
The game combines the beloved Rainbow Riches brand with a live casino format, ensuring players are engaged and entertained throughout the short game duration.
Authentic Gaming’s approach to game development involves incorporating the best elements of slots into live casino gameplay, providing a distinct experience.
Their direct access to popular Light & Wonder brands, particularly in the UK market, has given them an edge in creating successful games like Rainbow Riches LIVE.
The development of Rainbow Riches LIVE involved a dedicated team of over 30 members working for six months, using advanced tools and methodologies.
They focused on branding, user interface, and studio design, resulting in impressive visuals and engaging 3D animations featuring leprechauns.
Hosts are trained to be charismatic and entertaining, adding to the overall experience.
Rainbow Riches LIVE is the latest addition to the Light & Wonder brand-based games, following the successful launch of 7’s on Fire.
Authentic Gaming plans to introduce more game shows across the markets they operate in, particularly in Europe and the US.
With future releases like 88 Fortune on the horizon, Authentic Gaming is poised to continue its success in the live dealer gaming industry.