Betsson has successfully launched its online casino operations in Serbia, operating under the Rizk brand.
This expansion marks a significant step in Betsson’s strategic plan to extend its reach into new markets, particularly focusing on the Central and Eastern Europe and Central Asia (CEECA) region.
CEECA was responsible for contributing 43% of the group’s revenue in the second quarter of 2023.
Pontus Lindwall, the CEO and President of Betsson, expressed pride in this achievement, emphasizing the company’s commitment to providing the best possible customer experience.
The Rizk brand is poised to deliver a top-notch online casino offering in Serbia, making it an exciting addition to Betsson’s portfolio.
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Betsson’s move into Serbia follows its decision to withdraw its application for an online gambling license in the Netherlands in July.
The withdrawal was attributed to significant delays in the approval process.
While Betsson had been actively pursuing a license for online gambling in the Dutch market through its subsidiaries, the company faced unexpected delays and had to consider resource allocation factors.
Despite this setback, Betsson has not ruled out the possibility of reapplying for a Dutch license in the future.
In addition to the expansion news, Betsson reported record-breaking revenue for the second consecutive quarter in Q2.
The figures were particularly impressive, with group revenue for the period ending on June 30th reaching €236.8 million, representing a remarkable 27.1% increase compared to Q2 of 2022 when it stood at €186.3 million.
This figure also exceeded the previous record of €221.9 million set in Q1 of the same year by 6.7%.
The star performer during this period was the casino segment, with revenue surging to an all-time high of €165.1 million.
Turnover also reached an unprecedented €8.36 billion, highlighting the strength and growth potential of Betsson’s online casino offerings.
These positive results underscore Betsson’s commitment to its expansion strategy and its ability to thrive in the dynamic and competitive online gaming industry.