Interbet, a well-established sportsbook in the UK, has exciting news for its customers.
The platform, which made its debut in 2018, is expanding its offerings by introducing horse racing and greyhound racing betting.
This expansion is part of Interbet’s strategy to provide a comprehensive betting service and compete with the leading brands in the UK gambling industry.
A spokesperson for Interbet expressed their enthusiasm for this development, stating, “We are delighted to announce that we will be adding horse racing and greyhound betting markets to Interbet Sportsbook, building out our product to serve all types of bettors and casino enthusiasts.
With horse racing being the most followed sport after football, this is a real milestone for our company, and we look forward to opening up Interbet to the ever-growing community of racing bettors here in the UK.”
Interbet’s decision to include horse racing has been in the works for some time. Their commitment to offering choice and catering to diverse gambling preferences aligns with their ethos.
By adding racing markets, Interbet is responding to the requests of their customers and ensuring that their platform covers both mainstream and niche markets.
READ: My Betting Edge’s Casino Rankings & Reviews
To mark the launch of the new racebook, Interbet has planned an extensive cross-channel marketing campaign.
This campaign will feature various promotions for both new and existing customers.
In addition to these promotions, Interbet is also forging strategic partnerships within the horse racing and greyhound racing industries, aiming to strengthen its presence in these sectors.
The spokesperson added, “We are celebrating the launch of this new betting division with a series of generous offers.
These will be available to both new customers and existing account holders.
Our commercial team have also been working on a number of racing sponsorships for 2024 at courses across the UK.
We look forward to sharing more details in the coming months.”
In summary, Interbet’s decision to include horse racing and greyhound racing betting is a significant step in their expansion journey.
This move not only broadens their appeal but also aligns with their commitment to offering choice and catering to the diverse preferences of their customers.
With an extensive marketing campaign and strategic partnerships on the horizon, Interbet is poised to make a significant impact in the racing betting market.