RubyPlay, the pioneering B2B iGaming development studio, is embarking on its inaugural direct foray into the Italian market, having sealed a promising partnership with the renowned operator and Flutter Entertainment brand, PokerStars.
This strategic expansion comes on the heels of a triumphant earlier collaboration in 2023, during which RubyPlay’s star titles, including the highly popular Shake Shake Money Tree and Diamond Explosion 7s, were successfully launched on the PokerStars platform.
As part of the expanded agreement, RubyPlay is gearing up to craft a series of tailor-made titles exclusively for PokerStars, ensuring Italian players get a taste of these unique offerings.
These bespoke games will be introduced alongside RubyPlay’s existing dynamic and forward-thinking portfolio.
Italy has emerged as a pivotal market within the iGaming industry, making this move a significant milestone for RubyPlay.
Notably, this endeavor follows the recent launch of the acclaimed Immortal Ways franchise, which has not only earned critical acclaim but also shattered RubyPlay’s own records for player retention and engagement.
READ: My Betting Edge’s Casino Reviews
This strategic initiative underscores RubyPlay’s unwavering commitment to achieving robust growth within regulated markets on a global scale.
Their plans extend beyond Italy, as they have their sights set on expanding into other European markets like Romania and Spain in 2024, continuing their remarkable journey of global expansion.
Dr. Eyal Loz, the Chief Product Officer at RubyPlay, expressed his enthusiasm for this pivotal expansion, stating, “We are elated to announce our entry into the Italian market following a highly successful collaboration with PokerStars.
This strategic move represents our maiden direct integration into Italy, a market of utmost importance with a dedicated player base eager to explore our diverse content.”
Dr. Loz emphasized RubyPlay’s unwavering dedication to global growth within regulated markets, expressing anticipation for the introduction of their titles in Italy and their subsequent expansion into Romania and Spain, reinforcing their substantial presence in the iGaming industry.
This strategic maneuver undoubtedly cements RubyPlay’s position as a driving force in the ever-evolving world of iGaming.